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Tuesday, June 23, 2009

6/24 Search Engine Journal

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Google Brings Search to Community Service : AllForGood.org
June 23, 2009 at 11:16 am

Yesterday Google, in cooperation with a group of tech companies, create a new search service with the specific aim of helping users find community service and volunteer events, and allowing them to share it to anyone. The group, which is composed of people from various fields, have been working with the All For Good service portal. The service provides a single search engine for volunteer activities hosted by volunteering sites and organizations - local or international-based, including the United Way, VolunteerMatch, HandsOn Network and Reach Out and Read.

In addition to the single search interface, the Official Google Blog said that there will be a data API for All for Good which be released as an open source software.

All for Good recognizes that innovation in volunteerism, as much as an end product in itself.
Here’s what you can do with All for Good:

  • Find volunteer activities near you.
  • Share volunteer activities with your friends.
  • See what your friends are interested in.
  • Track volunteer activities you care about.
  • Sign in with Google, Facebook and more.

Check out the SEO Tools guide at Search Engine Journal.

Google Brings Search to Community Service : AllForGood.org



How to Export Google Search Results to Excel
June 23, 2009 at 6:45 am

Saving Google results as an Excel file may open up plenty of possibilities for advanced analysis you would never think of before.

SEOquake is a FireFox addon that has plenty of options - and one of them is the ability to export Google search results in a CSV file which you can open with Excel.

The export file contains:

  • Each listing URL;
  • Any additional data you set SEOquake to retrieve (e.g. Google PageRank; Google cache date, Yahoo links, etc).

SEOquake CSV


This handy little feature allows for a wealth of possibilities. Do you want to know how many people saved each page of your site to Delicious and how many backlinks each one has? No problem!

  • Configure SEOquake to only show you Yahoo backlinks to a page and Delicious index,
  • Set Google to show you 100 results per page;
  • Run {site:yoursite.com}search in Google;
  • Export results to csv;
  • Play with all those sorting and filtering options Excel has to offer.

This will give you an idea of how many backlinks versus Delicious bookmarks (considering both can be the metrics of the resource usefulness) the site has:

Google search results - Excel (SEJ)

Check out the SEO Tools guide at Search Engine Journal.

How to Export Google Search Results to Excel



Link Building Worksheets - Organize Your Campaign
June 23, 2009 at 6:25 am

I have said numerous times how much I love using Excel to get better organized. And using it for managing your link building campaigns is a must. Below I am listing a few examples created by others (maybe I’ll follow-up sharing my own).

In any case, what I’d like to emphasize is that I do not recommend using exactly one of the below variants, instead use them as samples: you are free (and even encouraged) to add your own fields, to modify and make them better (and of course, share in the comments what you plan to change and why).

Advanced Link Building Work Sheet

Garrett French of Link-Building-Guide.com suggests using the following link building work sheet, which I love for a number of reasons:

  • It offers you to evaluate each linking page (and then the whole project) link building relevance (tracking keywords in the title, body text and within H tags);
  • It is comprehensive, yet concise;
  • It promotes that advanced approach to link building which I’ve always been advocative.

Link building work sheet - Ontolo

Directory Submission Work Sheet

Kalena’s link building post describes how she recommends organizing directory submission (may be applied to other types of link building by submitting, e.g. article distribution). The link detail spread sheet is organized into the following columns:

  • Column A – Number
  • Column B – Directory Name
  • Column C – Directory URL
  • Column D – Link Page (address of the category page you want your site listed on)
  • Column E – Submission Page (address of the page where you submit your site)
  • Column F – Date Submitted
  • Column G – Date Added
  • Column H – Submission Comments

Here’s a good addition from the comments (credits to Eric Ward):

Assign one column for "type" of submission. This will then allow you to use excel's autofilter and sorting functions. For example, six months from now, imagine you have made hundreds of submissions. You could then, with a quick filter button, see every submission that met any given criteria, be it simple like "blog", or a more complex, like "regional directory" + "fee based" + "link obtained" + Non-recip, etc. Having the ability to output that on a single sheet has so many benefits.

Basic Link Building Work Sheet

YourSEOplan offers to focus on the following criteria when compiling your link building work sheet:

  • URL of Linking Page
  • Requested Landing Page
  • Contact E-mail
  • Date Requested
  • Link Received? (Y/N)
  • Notes

Your SEO plan link building work sheet

Additional reading: Using Excel in SEM.

Check out the SEO Tools guide at Search Engine Journal.

Link Building Worksheets - Organize Your Campaign


 

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